Praise for Zone to Win:
Whether you are looking to catch the next wave or keep it from catching you, you must read this book!
Dominic Orr, CEO Aruba Networks
Once again Geoffrey Moore weighs in with a prescient examination of what it takes to win in today’s competitive, disruptive business environment. Zone to Win is a valuable playbook for prioritizing and allocating resources with the aim of exceptionally high growth.
Satya Nadella, CEO Microsoft
“Zone to Win uses crystal clear language to describe the management plays necessary to win in an ever-disrupting marketplace. Regardless of your level of management experience, you will find this book an invaluable tool for building long term success for your business.”
Lip-Bu Tan, President and CEO Cadence Design Systems
“I consider Geoffrey a friend, colleague but most of all, someone to challenge my thinking. His name is synonymous with innovation, and with Zone to Win he has done it again: inspiring us to rethink the fundamental relationship between technology disruption, business strategy and how to look across a portfolio and come to sound execution plans. This is a must-read for leaders everywhere who are continually challenged to turn unpredictable change into business opportunity.”
Pat Gelsinger, CEO VMware
“Zone to Win helped my team and I frame the transition from an early start-up to a real player in the global landscape. Geoffrey places your urgent priorities into a clear context that helps you make the right tradeoffs at the right time!”
Rob Tarkoff, CEO Lithium
“Zones create a fresh way of looking at companies with large portfolios. They provide a practical way to measure different business lines based on different yet equally important criteria. In the end they help keep the focus on innovation which is the ultimate goal.”
Michael DeCesare, CEO Forescout
"With this book, Geoffrey Moore continues to lead us all through ever changing times. He not only inspires, he creates a new sense of possibility by providing the frameworks, tools, and lingua-franca we need to organize and manage our products and our company. His work has changed the game of changing the game! “
Gary Kovacs, CEO AVG
"Zone to Win is a must read for any technology CEO who is balancing where to play offense or defense"
Steve Smith, CEO Equinix